Gourmet Selection
For dogs · 500 g
Lamb
with goji berries, vegetables & green-lipped mussels
Explore the recipeQUALITY PET FOOD. EVERYDAY FRESHNESS.
Fresh food.
Full of life.
Real ingredients. Gently steam-cooked.
Fresh New Zealand meals for the ones you love.
From your fridge. Straight to their bowl.
Made in New ZealandGently steam-cookedComplete & balancedFresh from the fridge
Introducing our premium selection
A little more special.
Every day.
Meet Gourmet Selection: Lamb for dogs and Salmon for cats. Gently steam-cooked, made in New Zealand and ready for their bowl.
FIVE RECIPES. SO MUCH TO LOVE.
Meet their
new favourite.
Three fresh recipes for dogs. Two for cats.
Real ingredients, in every colourful pack.
Chicken
with vegetables & cranberry
Beef
with vegetables & cranberry
Lamb
with vegetables & green-lipped mussels
Three fresh recipes. One very happy dog.Explore dog meals
Chicken
with vegetables & chicken shreds
Salmon
with hoki, chicken liver & pumpkin
Fresh choices for feline mealtimes.Explore cat meals
GOOD FOOD. GREAT COMPANY.A fresh way to feed
Dinner together.
Different bowls.
A proper prepared meal. Made just for them.
Real New Zealand meat, vegetables and fruit, gently steam-cooked into ready-to-serve bites. Complete and balanced nutrition for your dog or cat, kept chilled for everyday freshness.
You’ll find us in the fridge.
Because fresh food belongs there.
Discover fresh feeding Because fresh food belongs there.
Thoughtfully made. Happily served.
What makes our bowl better.
Fresh & ready to serve
Fresh from the fridge. Open, portion and serve.
Made in New Zealand
Proudly made here, using quality local ingredients.
Real food
Real meat, vegetables and fruit, thoughtfully brought together.
Gently steam-cooked
Carefully cooked into fresh bites, ready for their bowl.
Complete & balanced
Everyday nutrition for the species and life stage on your pack.
Fresh food vs dry kibble
Break the dry-food routine.
Real meat. Natural moisture. No added water.
Same bowl.
A different way to feed.
| Look beyond the bowl | QualityFresh fresh meals | Conventional extruded kibble |
|---|---|---|
| The ingredients | Meat or fish, with vegetables, vitamins & minerals. | May include meat meals, fresh meat and milled ingredients. |
| The process | Gently steam-cooked. Not extruded. | Heat. Pressure. Extrusion. Drying. |
| The moisture | Naturally moist from real meat. No added water. | Moisture removed to create dry kibble. |
| In the bowl | Tender, moist, meaty bites. | Dry, crunchy pieces. |
| At home | Keep refrigerated. Open, portion, serve. | Shelf-stable. Store as directed. |
Don’t just refill the bowl. Rethink it.
Make the fresh switchComparison describes conventional extruded kibble. Ingredients and methods vary by product. Food format alone does not determine nutritional suitability. How kibble is made.
A fresh start, at their pace
Start small. Go fresh.
A little topper first. A new routine when they’re ready.
First, check the pack. For a full switch, choose a recipe labelled complete & balanced for your pet’s species and life stage. A topper-only or supplementary food is not a full-meal replacement.
Allow around 10–14 days, or longer. Our slower example is for healthy adult pets, not a deadline. Cats and sensitive pets may need several weeks. Move on only when eating well and stools are settled.
-
01
A tiny taste
Start as a topper
Days 1–2Start small. Keep all extras under 10% of daily calories.
-
02
25% fresh
1/4 QualityFresh
Days 3–5Keep the remaining 3/4 as their usual food.
-
03
50% fresh
2/4 QualityFresh
Days 6–8Half fresh, half familiar. Take your time.
-
04
75% fresh
3/4 QualityFresh
Days 9–11Increase only when they are eating well.
-
05
100% fresh
4/4 QualityFresh
Days 12–14 or laterA suitable complete meal, once they are ready.
Replace, don’t add.
Fractions refer to main-meal calories, not equal scoops or grams. Account for treats first, then replace the usual food as QualityFresh increases. Use each food’s calorie information and feeding guide.
Let their tummy set the pace.
Stool size can change with a new diet; smaller is not automatically better. If stools soften, pause the increase or return to the last tolerated mix. Resume only once settled, not through ongoing upset.
Their fresh. Their way.
A small topper, planned mixed meals or full fresh meals — choose what suits your pet. Keep occasional extras under 10% of daily calories; mixed meals need suitable complete foods. Stop any recipe that repeatedly causes upset.
Follow the pack’s feeding and refrigeration instructions. Always provide fresh drinking water. Check weight and body condition and adjust portions as needed. For a prescribed diet, medical condition or known allergy, ask your vet before adding even a topper.
Give fresh a try. Let your pet set the pace.
Portions, sensitive pets & moreFeeding guidance & sources
Nutrition and label guidance draws on AAFCO resources; transition, treat and symptom advice draws on veterinary sources. AAFCO does not approve pet foods. The 10–14-day example is a QualityFresh guide, not an AAFCO protocol or a clinical feeding trial. Source links are references, not endorsements of QualityFresh. General education does not replace your vet’s advice.
AAFCO: choosing a complete dietAAFCO: reading the labelAAFCO: caloriesAAHA: changing foodsAAHA: feeding plansWSAVA: dog treatsWSAVA: cat treatsCornell: digestive signsCornell: cats not eating
A little fresh goes a long way
Their meal.
Your way.
Complete and balanced as their daily meal.
A fresh addition whenever it suits.
A complete meal
Serve on its own for their everyday nutrition. Choose the recipe for your pet and follow the feeding guide.
A tasty topper
Add a portion to their usual food for a fresh twist at mealtime. Adjust the rest of their serving to suit.
A little treat
Offer a few easy-to-portion bites as a reward, or set some aside from their daily meal for later.
Count meals, toppers and treats together as part of your pet’s daily food allowance.
Fresh food that fits real life
At home
in your fridge.
A ready-made meal for them. An easy routine for you.
Gently cooked. Tidy to serve.
Steam-cooked bites that are easy to portion into a bowl, without an oily sauce to spoon out.
Open. Serve. Reseal.
The resealable bag keeps their food neatly stored alongside your everyday groceries. Close it after serving and pop it straight back in the fridge.
Fresh food belongs in the fridge.
Keep refrigerated before and after opening. Follow the storage and use-by instructions on your pack, and use clean bowls and utensils.
Why does it need refrigeration?
QualityFresh is a fresh, moist meal. We gently steam-cook it and keep it chilled to maintain freshness. It needs refrigeration before and after opening, just like other perishable prepared foods. Follow your pack’s storage temperature, use-by date and once-opened instructions.
What does complete and balanced mean?
A complete and balanced food supplies the essential nutrients in the appropriate amounts and proportions for the species and life stage stated on its label when fed as directed. Check the recipe’s nutritional adequacy statement; adult-maintenance and growth claims are not interchangeable. Freshness, ingredient names and protein percentage alone do not establish complete nutrition.
Can I use it as a meal, topper or treat?
Use a recipe labelled complete and balanced for your pet’s species and life stage for full meals or planned mixed meals. For occasional toppers or treats, keep all extras together under 10% of daily calories. Reduce the other food rather than add extra calories. Use only a recipe your pet tolerates, and stop it if it repeatedly causes upset. See portions and mixed feeding.
How is it different from dry kibble?
QualityFresh is gently steam-cooked, naturally moist from real meat, made without added water and kept refrigerated. Conventional extruded kibble is cooked under heat and pressure, then dried; it may also contain fresh meat. Ingredients and methods vary. Food format alone does not establish nutritional superiority. Compare the food and the process.